Background

In order to help more people become house owners, Bodil wants to change the conditions in the Swedish housing market. The company offers a unique product called "hire purchase"

Challenge

Since this is an entirely new product, the challenge has been how to make it understandable, trustworthy and a good option to the conventional mortage solutions.

Solution

By making a warm, playful and loving brand we hope Bodil can make a big difference in many peoples lives.