Stabelo is a Swedish digital mortgage service that helps more people realize their dreams.

Stabelo
Det moderna
folkhemmet

Background

Stabelo is a Swedish digital mortgage service that helps more people realize their dreams, here and now and in the future. They make sure that you get decent conditions, even if the market fluctuates, with no hidden fees. You'll get the same low interest rate, year after year. Simple, transparent and stable.

Challenge

With a lot of alternatives and upcomers in the mortgage business our challenge was to emphasize Stabelo's service and their core values at the same time. They offer some of the best interest rates out there but is still a very solid and stable service.

Solution

Per Albin Hansson introduced a concept on 18 January 1928, saying that Sweden should become more like a "good home" this being marked by equality and mutual understanding. The concept was named "Folkhemmet". This rhymed very well with Stabelo's vision so we took this concept, moved it into the 2020's and created their new brand around it.

Site and product

Get low interest rate loans with Stabelo, transparent and stable.

Stabelo Visual Identity Case Devices

Concept

A modern take on Albin Hanssons vision.

Stabelo Visual Identity Case Typography
Stabelo Visual Identity Case 3D Characters

Visual

We created a visual world to empower the identity. We built characters and families in everyday scenarios, visualizing the concept.

Stabelo Visual Identity Case 3D Character Phone
Stabelo Visual Identity Case Character Sofa
Stabelo Visual Identity Case Photography
Stabelo Visual Identity Case Marketing

Digital product
and site

Website

stabelo.se

Stabelo Visual Identity Case Website
Stabelo Visual Identity Case Photography Layout
Stabelo Visual Identity Case Marketing 2

The design
process

Stabelo Visual Identity Case Behind the Scenes 1
Stabelo Visual Identity Case Behind the Scenes 2
Stabelo Visual Identity Case Behind the Scenes 3

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