Tele2 Arena is one of the world’s most modern multi-arenas, with state of the art wifi, 600 digital displays, StadiumVision technology, sliding roof and transparent facade. We were asked to make a new graphic concept for all the displays, animating everything from live football statistics to show you where you could buy your hot dog and beer.
We built the concept around dynamic boxes and text wich easy could flip and turn to show whatever is needed for each display. Interesting statistics from the game, weather forecasts, maps to the nearest train station, etc.
We ended up creating a huge library with over 400 individual animations covering everything from football matches, concerts and other events.