Sample is an award-winning social media video app which allows you to watch, share and collect videos. The brief was to provide them with a new brand identity, as well as creating the full design for their app. Because the company’s focus on videos we decided to film short clips to be viewed in the app’s simplistic white design.
We used a minimalistic typeface with an edgy logotype.
These video clips became the main focus of their marketing campaign. The clips starts with a standard play symbol and unfolds as the user logs in.