Primetime is a widely popular live game show app where players every day answer questions to win money. In only a couple of months Primetime became one of the most popular apps on App Store with hundred thousands of users. E&W were approached by Primetime to re-design both the app and the live game show admin tools. We created an extensive UI-kit and interaction design for both iOS and Android, as well as a library of scalable modules and components in the Primetime admin desktop tool to cater for the company’s expansion across several international markets.

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