Pop Fruits makes frozen tropical fruit on sticks. We were asked to create their full graphical profile and product packaging. The core messages to promote was the health benefit, pleasure and convenience of eating fruits packaged like an ice-cream.
Pure joy, punchy colours and a brand that dares to challenge the other products in the freezer was what we aspired to convey. We took inspiration from the colours of the fruits, their textures and natural shapes so we ignored measurements and made the shape of the design irregular – just like fruit!