Lysa

Lysa is an automated asset manager that invests your capital with ultra low fees. The 2019 Robo Investing Awards winner is on a mission to set a new standard in savings, and E&W were asked to be a part of the mission by re-designing the Lysa brand and product. For most of us, managing and understanding finances and investments brings a great deal of concern. Some might say it’s a puzzle. Our goal when working together with Lysa was to democratise asset management and make it accessible and comprehensible for everyone, not only people working within the realm of finance.

Without loosing it’s core, we developed the brand to better scale across different touchpoints and digital media. The result is a flexible brand and design system that echoes the smartness and emphasizes the simplicity of the service.

Without loosing it’s core, we developed the brand to better scale across different touchpoints and digital media. The result is a flexible brand and design system that echoes the smartness and emphasizes the simplicity of the service.

Our work included a complete product overhaul that better serve user needs and communicate the expertise and simplicity that differentiates Lysa.

Our work included a complete product overhaul that better serve user needs and communicate the expertise and simplicity that differentiates Lysa.

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