In connection with iZettles launch in France, we were asked to create a new identity, and press- and marketing material. It ended up with the idea to include iZettle amongst the most famous Swedish inventions such as the Celsius-scale, the zipper, the seatbelt and the adjustable wrench, inventions that we now consider to be necessities.
As a marketing kit we created a plywood box in which we placed an iZettle card reader together with above mentioned items. The aim was to build brand awareness for iZettle and for the company to be viewed as one of Sweden’s major succcess stories abroad.
To highlight the fact that it’s a Swedish brand, for the marketing material and advertisement, we worked with the Swedish flag’s colours whilst still keeping iZettles identity by using their main typeface Zent for all communication.