Technology is providing new, more innovative ways to compete with us human beings, enabling us to better respond to a world moving at a faster pace.

Furhat Robotics is a Stockholm based startup building the world’s most advanced social robotics platform. Their robot communicates with us humans as we do with each other – by speaking, listening, showing emotions and maintaining eye contact.

Throughout the process of creating Furhats new visual identity we have worked with a concept based on the relationship between humans and machines.


In a simple yet significant way the logotype consist of two shapes where the circle represents the human and the square represents the machine. Together they also create a silhouette of the robot itself.

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