Femme Natural Boost

Femme Natural Boost is an energy drink targeting active women. Prior to the introduction of Femme there were no alternatives available on the market and marketing campaigns promoting energy drinks up until this point mostly referred to extreme sports, masculinity and testosterone.

The challange was creating a product that would stand out next to other energy drinks on the shelf in stores but also for it to be something people buy just to have a beautiful looking can as part of their interior.

NK Stockholm decided to build an entire wall made out of Femme Natural Boost cans. This wasn’t paid marketing, they did it because they loved the look.

NK Stockholm decided to build an entire wall made out of Femme Natural Boost cans. This wasn’t paid marketing, they did it because they loved the look.

The matte finish was a fun challenge to get right when printed on the can, but after trial and error we managed to get it just right. Combining classic design elements with punky colors and shapes together with the hand drawn logotype made it stand out from all other energy drinks and most other drinks available.

The matte finish was a fun challenge to get right when printed on the can, but after trial and error we managed to get it just right. Combining classic design elements with punky colors and shapes together with the hand drawn logotype made it stand out from all other energy drinks and most other drinks available.

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