The first frozen yoghurt store was opened in the US in the 80’s but it took quite a while longer for Europeans to warm to the concept. The founders of Yollibox saw a gap in the market in Sweden and as they love ice cream and frozen yoghurt themselves their company start-up became an opportunity to mix business with pleasure.
To focus on the advantage that frozen yoghurt is a healthier alternative to ice cream, we created a look that gives a light and fresh impression by using playful illustrations of fruits and a distinguishable front. The packaging itself was inspired by take-away boxes and stands out compared to traditional ice-cream tubs.
Yollibox’s frozen yoghurt is organic and the company is very environmentally conscious so it was important to highlight the eco-friendly and recyclable material used for the packaging. If we may say so ourselves; their Brand identity and packaging ended up looking as visually appealing as the content tastes.