Trustly IPA

In connection with a recruitment event, Trustly decided to brew their own beer to promote their company and also attract new talents to join them. We created the label design and branding for this product. The beer got the name “Java IPA” to attempt to attract potential new tech-recruits.

The combination of having a font created by ASCII illustrations and the list of contents written in Javascript became a light-hearted way of flirting with developers and to raise awareness of the company and it’s culture.