Gårdsfisk is a company that raises ecological fish commercially in a refurbished farmhouse in Skättiljunga, Sweden. The creation of their corporate branding was driven by simplicity and symbolism and this was the starting point from which we designed their entire graphical profile and packaging.
Gårdsfisk fish is quality-marked as the production doesn’t harm the environment and it’s free of pesticides and additives. We wanted to incorporate this status in the design when developing their logotype by creating a simplistic yet explanatory symbol.
Equally, it was important for us that the packaging was environmentally friendly. Therefore we chose to work with 100% recyclable materials. The design was natural, understated without any fussy details to allow the product to be the focus point. An organically grown product, straight from the farm.